Which of the following most accurately describes the relative length of consumer and industrial distribution channels?
A) Consumer channels tend to be longer (consist of more intermediaries) than industrial channels.
B) Industrial channels tend to be longer (consist of more intermediaries) than consumer channels.
C) Both consumer and industrial channels tend to be long (consist of several intermediaries).
D) Both consumer and industrial channels tend to be short (consist of few intermediaries).
E) Consumer channels tend to be shorter (consist of few intermediaries) than the industrial channels.
Answer: A