While shopping at a Kroger grocery store, Tom sees a display of his favorite brand of diet cola. He buys a six-pack to take home for the weekend. This purchase process would be described as

While shopping at a Kroger grocery store, Tom sees a display of his favorite brand of diet cola. He buys a six-pack to take home for the weekend. This purchase process would be described as




a. routinized response behavior.
b. extended problem solving.
c. limited problem solving.
d. situational perception.
e. enduring involvement.




Answer: A


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