A market in which a large proportion of customers have similar needs for a product is called a(n) _____ market.
a. undifferentiated
b. heterogeneous
c. homogenous
d. differentiated
e. concentrated
Answer: C
A market in which a large proportion of customers have similar needs for a product is called a(n) _____ market.
a. undifferentiated
b. heterogeneous
c. homogenous
d. differentiated
e. concentrated