If Morton Salt saw all table salt customers as pretty much alike and thus offered only one marketing mix, it would be using the ___________ strategy.
a. directed
b. undifferentiated
c. segmented
d. differentiated
e. product-use
Answer: B
If Morton Salt saw all table salt customers as pretty much alike and thus offered only one marketing mix, it would be using the ___________ strategy.
a. directed
b. undifferentiated
c. segmented
d. differentiated
e. product-use