Which of the following statements about the undifferentiated targeting strategy is false?
a. The undifferentiated targeting strategy should be used when the needs of individual customers are similar.
b. The undifferentiated targeting strategy uses one promotional program aimed at everyone in the target market.
c. The undifferentiated targeting strategy is good for use with staple items, such as sugar and salt.
d. The undifferentiated targeting strategy uses multiple distribution systems to best reach individuals in the target market.
e. The opposite of the undifferentiated targeting strategy is the differentiated targeting strategy.
Answer: D