The Creamery has introduced a new flavor of ice cream called "Berry Freeze." The new flavor is an instant hit, but the manager has noticed that sales of other ice cream flavors have drastically decreased, due mostly to the popular new flavor. This is an example of ______________.

The Creamery has introduced a new flavor of ice cream called "Berry Freeze." The new flavor is an instant hit, but the manager has noticed that sales of other ice cream flavors have drastically decreased, due mostly to the popular new flavor. This is an example of ______________.



A. Brand Dilution.
B. Cannibalization.
C. Product Maturity.
D. Diversification.
E. Downward line stretching.



Answer: B


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