A manufacturer of which of the following products would adopt an undifferentiated marketing strategy for its launch?

A manufacturer of which of the following products would adopt an undifferentiated marketing strategy for its launch?




(A) DVR
(B) Low-end children's clothing
(C) E-reader
(D) Cookies made with organic products
(E) Bread


Answer: A manufacturer of bread, choice E, is most likely to adopt an undifferentiated marketing strategy to launch its new product.


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