Which of the following is NOT an example of why people switch brands?
(A) A mail coupon offers a discount on a competitor's product.
(B) The store is out of the brand the consumer normally buys.
(C) Consumers prefer domestic product over foreign product once a domestic version becomes available.
(D) A consumer is having her in-laws for dinner and buys real butter instead of margarine.
(E) A consumer is used to buying one brand of sandals, but decides to buy another brand for a change.
Answer: There is no evidence to support the idea that people will buy a domestic over a foreign brand once a domestic version becomes available. In fact, some people for whom status and prestige are important will buy a foreign brand over a domestic brand. Choice C is the not true, and is therefore the correct answer to the question.