A store advertises that for one day only a particular brand of refrigerator is 70 percent off. When customers get to the store, they find that the refrigerator is half-sized. This is an example of
(A) upselling
(B) cross selling
(C) false advertising
(D) bait and switch
(E) trade promotion
Answer: Bait and switch, choice D, occurs when retailers offer a product at a very low price, in a very limited quantity, or of inferior quality to get customers into the store with the intention of selling them a higher priced product. Besides being unethical, it is illegal.