A SWOT analysis might look at all of the following external conditions EXCEPT the
(A) bargaining power of suppliers
(B) amount of competition
(C) cost to enter a market
(D) loyalty of customers to the market leader
(E) company's ability to move quickly into a market
Answer: SWOT stands for strengths, weaknesses, opportunities, and threats. The company's ability to move quickly into a market is an internal issue, either a strength or a weakness, depending on the company. Choice E is the correct answer to this EXCEPT question.