Advertising can make industrial customers aware of
A. new products or brands
B. product features
C. organizations
D. representatives
E. All of the above
Answer: (E) Advertising can make customers aware of all of these areas; thus, (E) is the correct answer. Advertisements allow customers to become aware of new products or brands that they may not otherwise be aware of (A). Additionally, advertising allows the customer to become exposed to product features (B). Advertising can expose potential customers to organizations (C) and customer representatives (D). In summary, advertising is used to reach customers for all of the reasons listed in the answers.