Which of the following statements is NOT true when developing a marketing strategy?
A. It allows flexibility in providing for customer service.
B. It allows the hiring of high-quality personnel.
C. It may help to resolve problems in regard to service.
D. It provides for the use of high technology, allowing for lower cost services.
E. None of the above.
Answer: (E) All of the statements are true; therefore, (E) is the correct answer. Marketing strategy can help develop flexibility in providing additional customer service, so (A) is incorrect. Marketing strategy provides a road map, giving the marketers a direction and showing what types of expertise are needed, thus facilitating the hiring of high-quality personnel (B), so this answer is not correct. Effective strategy planning is proactive in giving solutions to potential problems, thus (C) is also not true. An effective marketing strategy plan can provide for the utilization of high technology to decrease overall service costs to customers, so (D) is also not true.