Alex is conducting market research to determine ways to extend a product line. After defining the research problem, his next step is to
(A) design the survey instrument
(B) conduct a situation analysis
(C) gather data
(D) decide on the metrics to be measured
(E) decide on the research sample
Answer: Before any research can be collected, the type of research that must be gathered has to be determined. This is part of developing an approach to the research problem, also known as conducting a situation analysis, choice B.