A "perceptual map" is a marketing tool that helps managers with
A. positioning decisions
B. product design
C. packaging decisions
D. deciding where in the country to sell a product
E. determining shipping costs
Answer: (A) A perceptual map is a two-dimensional diagram that depicts a brand's "position" along two product attributes in relation to its competition. Therefore, (A) is the correct answer. The perceptual map has very little to do with either product design (B) or packaging (C). (D) and (E) imply geographical maps and thus are incorrect.