Ahmed Jamison is a purchasing specialist for a large company. He has the authority to execute purchase orders or amounts up to $100,000. On a purchase order for a higher amount, Ahmed arranges the terms of sale, but the transaction has to be approved by the company president. In the buying center for a purchase in excess of 100,000, Ahmed is a _________ and the president is a _________:
A. buyer; influencer.
B. influencer; buyer.
C. buyer; decider.
D. gatekeeper; decider.
E user; influencer.
Answer: C. buyer; decider.
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Marketing
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