An organized way of continually gathering and analyzing data to provide marketing managers with the most up-to-date information they need to make decisions is called
A. decision support systems (DSS)
B. time series models
C. marketing research
D. marketing information systems (MIS)
E. consumer panels
Answer: (D) Marketing information systems help marketing managers with their decision making by making routine information available at the right time. Therefore, this is the correct choice. Decision support systems are computerized systems that help any decision maker, not just marketing managers (A). Time series analysis is a statistical forecasting tool (B), marketing research is helpful for solving non-routine problems (C), and consumer panels are groups of customers who help collect data (E).