Branding:
A. is especially helpful with a low quality product.
B. is handled by manufacturers, but not intermediaries.
C. helps consumers, but it is bad for the firm because it increases expenses.
D. is more likely to be successful if demand for the general product class is strong enough to allow a profitable price.
E. None of the above is true.
Answer: D. is more likely to be successful if demand for the general product class is strong enough to allow a profitable price.