Disposable diapers, which are not biodegradable, are what type of new product opportunity?
A. Desirable products
B. Pleasing products
C. Performance products
D. Deficient products
E. Salutary products
Answer: (B) is correct because pleasing products are not good for consumers in the long run but do give immediate satisfaction. Disposable diapers satisfy the parents' need for convenience but are not good for the environment and thus are not good for consumers in the long run. (A) is not correct because a desirable product gives immediate satisfaction and is good for consumers in the long run. (C) is not correct because performance products are not a type of new product opportunity. (D) is not correct because deficient products do not satisfy consumers in the long run or provide immediate satisfaction. (E) is not correct because salutary products are good for consumers in the long run but do not give the consumer immediate satisfaction.