Larry designed a research project to analyze the market for a new dish detergent. The budget was cut and he needs to use research conducted for another product. All of the following are disadvantages of secondary research EXCEPT the
(A) lack of applicability to the current research project
(B) high cost of secondary research
(C) datedness of the data
(D) lack of accuracy and reliability of the data
(E) lack of sufficient data
Answer: Secondary research has little cost in relation to primary research; the person/department that ordered the primary research project paid for it. High cost is not a disadvantage of secondary research, so choice B is the correct answer.