The Sunshine Company wants to measure the influence that its brand has in the blogosphere. What metric should it use?
(A) How many unique visitors come to the Sunshine blog
(B) How many page views take place
(C) How many click-throughs there are
(D) How often visitors post comments on the brand's blog
(E) How many times visitors make comments on competitors' blogs
Answer: One metric that can be used to determine the influence that a brand has in the blogosphere is how often visitors post comments on the brand's blog, choice D.