Making goods and services available in the right quantities and locations when the customer wants them is the definition for which one of the following marketing mix variables?
A. Promotion
B. Place
C. Product
D. Price
E. None of the above
Answer: (B) Place is the correct answer. By definition, Promotion (A) is communicating information between the seller and potential buyers. Product (C) is the need satisfying offering of a firm. Price (D) is what is charged for something. Consequently, making goods and services available in the right quantities and locations describes Place (B), the correct choice; and (E) is therefore not correct.