What is the key to creating value and customer satisfaction?
A. Total quality
B. Everyday low prices
C. Manufacturing superiority
D. Celebrity advertising
E. Sales promotions
Answer: (A) TQM (Total Quality Management) describes how companies can use quality to create value and enhance customer satisfaction. This is the perfect choice for the question since it applies in all situations (A). Low prices (B), manufacturing superiority (C), celebrity advertising (D), and sales promotions (E) represent just part of the solution toward creating value and customer satisfaction. They are not sufficient by themselves. Therefore, they are incorrect answers.