When preparing to market internationally, what is the typical chronological progression (or order) that most companies would follow?
A. Export department; international division; multinational organization
B. International division; export department; multinational organization
C. Multinational organization; international division; export department
D. Multinational organization; export department; international division
E. Export department; multinational organization; international division
Answer: (A) The simplest step is to begin shipping out the goods. As the company gets more involved in exporting, they will create an international division to handle all of the international activities. Finally, they begin thinking of themselves as global marketers, and become a multinational organization. Answers (B), (C), and (D) are incorrect because they do not begin with the simplest step of exporting. Answer (E) is incorrect because creating an international division after becoming a multinational organization is backwards.