Which kind of positioning involves providing the most upscale product or service and charging a premium price to cover the higher costs?
A. More for more
B. More for the same
C. More for less
D. The same for less
E. Less for less
Answer: (A) This question deals with a firm's tradeoff between product quality and price. When firm's provide a high-end upscale product (more) at a premium price (more) they are using a more-for-more positioning platform. Therefore, (A) is the best answer. In contrast, when a firm offers a low-end, basic product at a very low price, it is adopting a less-for-less positioning strategy.