Which of the following is a purchase that typically is a high-involvement decision?
(A) Buying a week's worth of groceries
(B) Renting a vacation unit for a month
(C) Buying a tuxedo
(D) Buying a SUV
(E) Outfitting a student dorm room
Answer: High-involvement decision-making behavior comes into play when a purchase is important to the person making the purchase and is relatively expensive, the purchaser expects to receive a great deal of benefit from the purchase, and there is risk involved. The purchaser also lacks information about the intended purchase and expends time and energy conducting research. Only choice D satisfies all criteria for a high-involvement decision, so choice D is correct.