Business marketing is considered the marketing of goods and services to
A. Private companies
B. Institutions, such as schools or hospitals
C. Governmental agencies
D. Non-profit organizations, such as the United Way
E. All of the above
Answer: E - Business marketing is considered the marketing of goods and services to all of the above. Business marketing differs in important ways from business-to-consumer marketing. Businesses sell these goods and services to other businesses or organizations, which use them in their operations or to further produce goods and services for sale to other businesses or the final consumer.