In business-to-business interaction, supplies that are needed for operations, as well as maintenance, advisory, and logistical support services, are referred to as
A. Facilitating products
B. Intermediary products
C. Accessory products
D. Foundation products
E. Entering products
Answer: A - In business-to-business interaction, supplies that are needed for operations, as well as maintenance, advisory, and logistical support services, are referred to as facilitating products. These supplies and services take a facilitating role in the business interaction. For example, if a company were manufacturing medical equipment, technical support and expertise would be necessary before, during, and after the sale of the equipment. Facilitating products, along with foundation goods and entering goods, are central to business marketing.