The Young & Rubicam Brand Asset Valuator evaluates brand equity through an assessment of four fundamental factors except __________.
A. Differentiation
B. Accessibility
C. Esteem
D. Knowledge
E. Relevance
Answer: B - The Young & Rubicam Brand Asset Valuator evaluates brand equity through an assessment of four fundamental factors except accessibility. This valuation tool is based on consumer-based brand equity. Differentiation reflects how well a consumer can tell the brand from other brands in the market. High differentiation contributes to brand equity. Relevance reflects a company's response to customer needs and how relevant and close its products/services are to those needs. Finally, esteem refers to a brand's likability, and knowledge refers to how much a consumer knows about a brand in the long-term.