A major disadvantage of primary data collection is
A. it can be accessed only through syndicated databases or unstructured data mines.
B. it cannot be tailored to meet specific research needs.
C. it takes more time to collect than secondary data and is more costly.
D. it is too general to meet researcher's and manager's needs.
E. it does not offer behavioral insights that can be obtained from secondary data.
Answer: C. it takes more time to collect than secondary data and is more costly.