Because services are __________, it is often difficult for marketers to convey the benefits to consumers.
A. heterogeneous
B. inseparable
C. intangible
D. perishable
E. substantial
Answer: C. intangible
Because services are __________, it is often difficult for marketers to convey the benefits to consumers.
A. heterogeneous
B. inseparable
C. intangible
D. perishable
E. substantial
Answer: C. intangible