When marketers say that services are __________, they are referring to the fact that services cannot be touched, tasted, or seen, like a pure product can.

When marketers say that services are __________, they are referring to the fact that services cannot be touched, tasted, or seen, like a pure product can. 



A. intangible

B. inseparable

C. heterogeneous

D. perishable

E. replenishable

Answer: A. intangible


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