For many professionals offering intangible services, an ethical marketing dilemma exists. The dilemma centers on
A. when to advertise versus when to use personal selling.
B. which media are appropriate for promoting intangible services.
C. which images create a better impression on consumers.
D. how to gain clients while retaining an image of professionalism and integrity.
E. who should be the spokesperson for professionals offering intangible services.
Answer: D. how to gain clients while retaining an image of professionalism and integrity.