Imagine that a Japanese toy producer has developed a group of animated characters that look quite different from American-style animated characters. They have used these characters on numerous product lines, including trading cards, games, and clothing. To introduce the products to the American market, the firm produces a TV show starring the characters and launches a massive advertising campaign. The firm has successfully overcome the liability of foreignness by:

Imagine that a Japanese toy producer has developed a group of animated characters that look quite different from American-style animated characters. They have used these characters on numerous product lines, including trading cards, games, and clothing. To introduce the products to the American market, the firm produces a TV show starring the characters and launches a massive advertising campaign. The firm has successfully overcome the liability of foreignness by:

Imagine that a Japanese toy producer has developed a group of animated characters that look quite different from American-style animated characters. They have used these characters on numerous product lines, including trading cards, games, and clothing. To introduce the products to the American market, the firm produces a TV show starring the characters and launches a massive advertising campaign. The firm has successfully overcome the liability of foreignness by:




a. none of these answers
b. using tangible resources.
c. changing formal institutions.
d. changing informal institutions.


Answer: d. changing informal institutions.


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