Jenna always buys Stacy's brand pita chips. She does not even consider alternatives. Jenna is a __________ customer.

Jenna always buys Stacy's brand pita chips. She does not even consider alternatives. Jenna is a __________ customer. 



A. price-sensitive

B. brand-persuasion-oriented

C. brand-association-oriented

D. brand-extension-oriented

E. brand-loyal


Answer: E. brand-loyal


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