Matt was passionate about Abercrombie & Fitch. It was the only place he'd buy his clothes. If anyone asked him about clothes, he would talk for what seemed like hours about why he only shopped there. From a strictly marketing perspective, this word of mouth is an element of
A. social marketing.
B. brand loyalty.
C. self-actualization.
D. motivation.
E. brand extension.
Answer: B. brand loyalty.