The __________ diffusion of innovation group is the last large group of consumers to adopt a new product or service.
A. innovator
B. laggard
C. late majority
D. early majority
E. early adopter
Answer: C. late majority
The __________ diffusion of innovation group is the last large group of consumers to adopt a new product or service.
A. innovator
B. laggard
C. late majority
D. early majority
E. early adopter
Answer: C. late majority