The usefulness of a good or service as a function of the location at which it is made available contributes to the ________ of the product.
a. time utility
b. place utility
c. exchange utility
d. form utility
Answer: b. place utility
The usefulness of a good or service as a function of the location at which it is made available contributes to the ________ of the product.
a. time utility
b. place utility
c. exchange utility
d. form utility
Answer: b. place utility