Jim is waiting in line at the bank for 20 minutes. When he gets in front of the teller, he asks to deposit the business cheques. The bank teller tells him that he will have to wait in another line instead of trying to assist him right away. This example illustrates which important challenge for retailers in the future?
A.
knowledgeable salespeople
B.
better signage or communications
C.
more use of technology to reduce customer dissatisfaction
D.
better understanding of the complex Canadian shopper.
Answer: A