Marketing MCQ Marketing The term _______ refers to the enormous amount of information that firms now have access to but cannot handle using conventional data management and data mining software.

The term _______ refers to the enormous amount of information that firms now have access to but cannot handle using conventional data management and data mining software.

Marketing

The term _______ refers to the enormous amount of information that firms now have access to but cannot handle using conventional data management and data mining software.

A. big data

B. churn

C. data mining

D. data dump

E. information overload

Answer: A. big data

Marketing MCQ

The term _______ refers to the enormous amount of information that firms now have access to but cannot handle using conventional data management and data mining software.

The term _______ refers to the enormous amount of information that firms now have access to but cannot handle using conventional data management and data mining software.

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