What are some ways brand managers use Facebook to converse with a brand's fans?
Answer: A brand manager can create awareness for a product, service, or brand by creating a Facebook Page for it. So Facebook allows brand managers to request a range of user data like addresses and phone numbers -with the users' permission (an "opt-in" approach). To generate new customers and increase traffic to their Facebook Pages, brand managers can use paid ads and sponsored stories within the Facebook advertising platform. The marketing challenge for a Facebook page is to post and create the content that will generate the best response. Ad advantage of a Facebook ad for a brand is that it can migrate into Facebook conversations among friends -to the delight of advertisers.