When using XL Data Analyst to compare two mutually exclusive groups as to their respective percentage on a category of some variable, the approach sequence of commands is:
A) COMPARE—GROUPS PERCENTAGES—EXCLUSIVE
B) COMPARE—GROUP—PERCENTAGE
C) SUMMARIZE—2 GROUP PERCENTS
D) COMPARE—2 GROUP PERCENTS
E) COMPARE—MUTUALLY—EXCLUSIVE—GROUPS
Answer: d
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Marketing
- Charles Revson started Revlon. He once said "We sell hope." Revson was defining the ______ of Revlon cosmetics.
- Blood donations to the Red Cross are considered __________ products.
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- Which value proposition is difficult to sustain in the long run?
- What are perceptual positioning maps used for?
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- Amazon and GEICO set themselves apart with their smooth-functioning direct delivery strategy referred to as __________ differentiation.
- One important consideration in using a differentiated targeting strategy is that ________.
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- Anythinglefthanded.com.uk only sells products designed for left-handed people. Which targeting strategy is it using?
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- ______ segmentation divides buyers into different segments based on lifestyle or personality characteristics
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- Which of the following statements about segmentation is true?
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- The process of evaluating each market segment's attractiveness and selecting one or more market segments to enter is called ______
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- Market ______ evaluates each market segment's attractiveness and selects one or more segments to serve
- Which of the following is an advantage to businesses that use computer databases to manage their inventory?