Which of the following best describes when Johnson & Johnson introduces a travel-sized package for its existing baby oil product?

Which of the following best describes when Johnson & Johnson introduces a travel-sized package for its existing baby oil product?

Which of the following best describes when Johnson & Johnson introduces a travel-sized package for its existing baby oil product? 



A. line extension

B. brand extension

C. brand dilution

D. rebranding

E. co-branding


Answer: A. line extension


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