Which of the following best describes when Johnson & Johnson introduces a travel-sized package for its existing baby oil product?
A. line extension
B. brand extension
C. brand dilution
D. rebranding
E. co-branding
Answer: A. line extension
Which of the following best describes when Johnson & Johnson introduces a travel-sized package for its existing baby oil product?
A. line extension
B. brand extension
C. brand dilution
D. rebranding
E. co-branding
Answer: A. line extension