When a restaurant chain, Big Burgers, launches its own brand of frozen meals, this is an example of a
A. brand extension.
B. line extension.
C. licensed brand.
D. copycat brand.
E. premium brand.
Answer: A. brand extension.
When a restaurant chain, Big Burgers, launches its own brand of frozen meals, this is an example of a
A. brand extension.
B. line extension.
C. licensed brand.
D. copycat brand.
E. premium brand.
Answer: A. brand extension.