Which of the following is true of licensing/franchising?
a. The licensor/franchisor has the ability to coordinate globally.
b. The licensor/franchisor has to bear the full costs and risks associated with foreign expansion.
c. The licensing/franchising strategy creates very limited competitors.
d. The licensor/franchisor does not have tight control over production and marketing.
Answer: d. The licensor/franchisor does not have tight control over production and marketing.