A firm with a marketing orientation is MOST likely to:
A) view advertising as an unnecessary expense.
B) recognize that effective advertising is the key to sales.
C) advertise how a product meets customers' needs.
D) focus advertising on product features.
E) not use any advertising.
B) recognize that effective advertising is the key to sales.
C) advertise how a product meets customers' needs.
D) focus advertising on product features.
E) not use any advertising.
Answer: advertise how a product meets customers' needs.