In a firm that has a total company effort in implementing the marketing concept:
A) There are "fences" around individual departments.
B) Not all departments impact customer satisfaction.
C) The firm lacks a central focus.
D) Departments - even very specialized ones - are guided by what customers want.
E) The firm is more production-oriented than marketing-oriented.
Answer: Departments—even very specialized ones--are guided by what customers want.