Bob's Bicycle Sales and Repair is a brand new company. From a marketing standpoint, what is the FIRST thing Bob's Bicycle Sales and Repair needs to do
A. Determine who in the community wants or needs a bicycle or repair service.
B. Develop relationships with the customers who come to purchase bicycles or repair services.
C. Advertise the company as a location in which to purchase bicycles or repair services.
D. Develop a plan to sell as many bicycles as possible.
E. Develop the best bicycle selection to sell.
Answer: A. Determine who in the community wants or needs a bicycle or repair service.