_______ channel conflict occurs when members of the same marketing channel, for example, manufacturers, wholesalers, and retailers are in disagreement or discord.

_______ channel conflict occurs when members of the same marketing channel, for example, manufacturers, wholesalers, and retailers are in disagreement or discord. 



A. Horizontal

B. Independent

C. Conventional

D. Coercive

E. Vertical


Answer: E. Vertical


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