_______ channel conflict occurs when there is disagreement or discord among members at the same level in a marketing channel, such as two competing retailers or two competing manufacturers.

_______ channel conflict occurs when there is disagreement or discord among members at the same level in a marketing channel, such as two competing retailers or two competing manufacturers. 



A. Horizontal

B. Independent

C. Conventional

D. Coercive

E. Vertical


Answer: A. Horizontal


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