Chicago's Best Pizzeria has been operating on the north side of Chicago for over 30 years. Its target market includes young, urban professionals who want new style, organic pizzas with exotic ingredients. However, in recent years, the population in the pizzeria's neighborhood has been shifting and fewer young, urban professionals live there. The population has grown older and wants traditional pizza, not pizza with exotic ingredients. Which of the following identifies the pizzeria's BEST response to this situation
A. Be proactive and convince customers that "exotic is better."
B. Run an ad campaign on the health benefits of pizza.
C. Sell a different food product, such as hamburgers or sushi.
D. Cut the prices on its pizza.
E. Target a new market with a different product.
Answer: E. Target a new market with a different product.